DealOn combines world-class deal expertise with proprietary AI matching technology to find your perfect buyer or acquisition — faster, smarter, and with minimal upfront commitment.
DealOn serves you across the UK, the European Union and the GCC.
Exiting your business, or sourcing your next acquisition — pick your view.
A Managing Director stays close throughout, while our AI and live platform broaden the buyer search and keep you in control.
DealOn is the EMEA's first fully AI-native M&A advisory. We were founded on the principle that business owners deserve better: faster deal timelines, smarter matching, and a fee model that only charges on success.
Our proprietary AI engine analyses more than 100,000 potential buyer profiles alongside seller profiles, identifying synergistic matches that traditional advisors miss. Combined with our experienced deal team, drawn from Europe's top investment banks and advisory houses, we close deals in a fraction of the time with minimal upfront costs.
DealOn's AI matching platform is built on proven NLP and machine learning techniques, designed to analyse EMEA transaction patterns and enriched by real-time market data. It doesn't replace human judgment — it supercharges it.
Most M&A advisors charge retainers, monthly fees, or interim payments regardless of outcome. We believe that's fundamentally misaligned with your interests. At DealOn, you pay only £1,000 until your deal is signed.
| Proposition | DealOn | Typical Boutique | Big Four Firm |
|---|---|---|---|
| Upfront retainer | £1,000£1K | £100,000+£100K+ | £250,000+£250K+ |
| Success fee basis | Transfer price | Enterprise value | Enterprise value or total assets |
| Success fee | Under £5M: 9%<£5M: 9%£5M–£10M: 7%£5–10M: 7%Over £10M: 5%>£10M: 5% | 5–10% | 5–10% |
| AI buyer matching | Included | N/A | N/A |
| Senior deal lead | Always MD-led | No | No |
| Onboarding time | Minutes | Weeks | Weeks |
| Deal visibility | Real-time | Weekly | Weekly |
| Buyer network | 100,000+ | Niche | Niche |
Indicative comparison of typical market practices. Fees and delivery models vary by firm and mandate.
We have closed deals across every major sector. Our AI engine is trained on sector-specific transaction data, giving us an edge in valuation accuracy and buyer matching.
Can't find your answer here? Our team is always available for a confidential, no-obligation conversation.
Talk to an Advisor →Almost. DealOn charges a nominal £1,000 retainer fee to secure your mandate — but no monthly charges, no interim milestone fees. Our success fee is only triggered upon signing of the deal. This applies to all sell-side mandates without exception.
Our target average is ~100 days, with our platform designed to achieve signing in as few as possible. The industry average is 9–12 months. Our speed comes from AI-powered buyer matching, parallel workstream management, and senior-led execution; we don't waste time on unqualified leads.
Not at all. We work with businesses from circa £500k turnover upwards. Our AI matching engine is particularly powerful for smaller deals where manual buyer identification is cost-prohibitive for traditional advisors.
Our engine analyses your company across multiple dimensions: sector, size, geography, growth profile, customer concentration, recurring revenue, margin profile, and more. It then scores every buyer in our database of companies across Europe and the Gulf for compatibility, surfacing the highest-probability matches for human review by your lead advisor.
Absolutely. Confidentiality is foundational to everything we do. All prospective buyers sign NDAs before receiving any identifying information. We use anonymised profiles in our initial matching process, and your identity is only disclosed to pre-qualified, NDA-bound parties with your express approval.
Whether you're considering selling, looking to acquire, or simply want a confidential valuation, our senior team is ready to talk.
No obligation. Fully confidential. Senior partner on every call.